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Research papers

Report-back from working group II

During the discussion periods the Group was concerned partly with questions and issues arising out of individual papers, partly with more general issues relating to the problems of international research and ESOMAR activities in this connection....

Catalogue: Seminar 1971: Multi-Country Research
Author: John Downham
June 15, 1971
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Citation

Downham, J. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-ii-841


Research papers

Report-back from working group III

As a whole the discussions in group three gave the following conclusions: 1. Independent from the methods, the organisation is the main problem of a multi-country survey; 2. Coordination must be done from one central point. Identical-sampling,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Jan D. Noordhoff
June 15, 1971
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Citation

Noordhoff, J. D. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iii-843


Case studies

The application of the media selection model to selective sampling

This paper will deal with the problem of choice between two activities, advertising versus selective sampling as below-the- line activity. It will explore the possibility of achieving objective standards of decision according to procedures followed...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Jan Ligthart
June 15, 1971
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Citation

Ligthart, J. (1971a, June 15). The application of the media selection model to selective sampling . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-application-of-the-media-selection-model-to-selective-sampling-


Research papers

Consequences of applying the Fishbein model to advertising planning

In this paper we would like to: 1) initially show some examples of the results we have obtained using the model, indicating the various degrees of success and failure we have achieved; 2) briefly discuss some of the factors which TNA has found...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: A. B. Cowling
Company: KANTAR TNS Malaysia
June 15, 1971
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Citation

Cowling, A. B. (1971a, June 15). Consequences of applying the Fishbein model to advertising planning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consequences-of-applying-the-fishbein-model-to-advertising-planning


Research papers

Sampling problems on an European scale

My task is to give an introduction into a discussion about a very important subject which we all know very well since a long time in every country - namely the sampling procedure. What may be the particular aspect of sampling problems on a European...

Catalogue: Seminar 1971: Multi-Country Research
Author: Friedrich Wendt
June 15, 1971
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Citation

Wendt, F. (1971a, June 15). Sampling problems on an European scale. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sampling-problems-on-an-european-scale


Research papers

Marketing problems and business strategies in multi-country operations

Two sets of basic questions are typically faced by all manufacturing companies which want to sell their products abroad: 1a. to sell the same products that are sold on the domestic market also on the foreign markets without any particular adaptation,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Gabriele Morello
June 15, 1971
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Citation

Morello, G. (1971a, June 15). Marketing problems and business strategies in multi-country operations. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-problems-and-business-strategies-in-multi-country-operations


Research papers

Doctors on the couch

Attitude research on an international scale is particularly relevant to the pharmaceutical industry since most major drugs are now marketed internationally. The marketing effort of the pharmaceutical industry is mainly directed at the medical...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Frances Freedman
May 3, 1971
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Citation

Freedman, F. (1971a, May 03). Doctors on the couch . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/doctors-on-the-couch-


Research papers

The marketing research function in an international pharmaceutical company

This talk will look at some of the major considerations which must be recognised when organising Market Research as a total company concept in an international pharmaceutical company. That is to say we are not only talking of a centralised H.O....

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: J. A. Thompson
May 3, 1971
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Citation

Thompson, J. A. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company


Research papers

Which way should we go?

The potential usefulness of marketing research techniques in the area of pharmaceutical company and new product planning is outlined and a three-phase study of one market to isolate areas for potential profitable development is described. The impact...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: A. I. Jowett
May 3, 1971
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Citation

Jowett, A. I. (1971a, May 03). Which way should we go?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/which-way-should-we-go-